Executive Briefing: Tuesday 29 September

Podcast: Pure Intel Executive Briefing · Business Intel

Opublikowano: 2026-09-28

Executive summary McDonald's is launching a significant commerce media network, signalling a major shift in how quick-service restaurants leverage customer data for advertising revenue. Concurrently, a fundamental re-evaluation of WordPress as a foundational CMS is underway, driven by performance and governance concerns. Marketers are also urged to rethink traditional last-click attribution in retail and to capitalise on the high-quality, albeit low-volume, traffic generated by AI Assistants in Google Analytics. McDonald's launches billion-dollar media network McDonald's is entering the commerce media landscape with its new McDonald's Media Network, aiming to...