Building Shopware From a Teenage Startup to the US Market with Sebastian Hamann of Shopware

Podcast: Talk Commerce · Brent W. Peterson

Opublikowano: 2026-09-28

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Sebastian Hamann is the co-founder and CEO of Shopware, the company he started with his brother Stefan in the village of Schöppingen, Germany, when the two were teenagers. The conversation covers how the product got its name after an earlier name, Shop IT, fell flat, the decision to go open source in 2010 and watching the download numbers climb, how he and Stefan split the work between design and engineering, why t...