Jasmine Bina

Podcast: Start to Scale from The Beauty Center at FIT · Choulie Letters

Opublikowano: 2026-09-28

Jasmine Bina is a cultural futurist, brand strategist, and co-founder of Concept Bureau, the strategy agency she built with Jean-Louis Rawlins. She is also the co-founder of Exposure Therapy, a community for strategists and cultural thinkers. Her work is about how to read culture before it becomes a trend—looking across psychology, sociology, consumer behavior, media, and seemingly unrelated categories to understand what people are beginning to want and what may be “waiting to be born.” Jasmine and I talk about how brands gain meaning in a culture where consumers are more sophisticated, influence increasingly comes...