The AI Investment Few Accounting Firms Can Measure

Podcast: Accounting Voices · Rob Brown

Opublikowano: 2026-09-28

As AI Reality Inside Firms draws toward a close, Rob Brown steps back from the interview chair to examine what the wider data reveals about AI investment across the accounting profession. More than 70% of accounting firms increased AI budgets in the past year. Roughly 44% report no measurable impact from any of it. In this solo wrap-up episode, Rob connects the profession-wide data to the patterns that emerged across the series and asks whether accounting firms have a technology problem or a strategy problem. https://youtu.be/hgmq3IGHY1s AI Reality Inside Firms is a...