Shopify Opens Checkout to AI Agents, Amazon Expands to Europe

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-09-29

Shopify just rewired its checkout for AI agents — any browser-based agent can now complete a purchase. Plus Adobe's $275B holiday forecast and Amazon threatening Europe's 3PL market. In this episode: Shopify has expanded WebMCP support into its checkout layer, allowing browser-based AI agents to update order details and complete purchases with buyer authorisation — open infrastructure any agent can use, not a single-platform deal. Adobe projects US holiday ecommerce will hit $275 billion in 2026, with AI-assisted discovery and buy-now-pay-later driving growth even as consumers face financial strain — signalling the competitive edge shifts to conversion tools, not reach. Amazon has co...