Why is personal branding so popular right now?

Podcast: Anyway: On being different, and doing it anyway · Laurence Paquette

Opublikowano: 2026-09-28

Why has personal branding become such a dominant conversation? I don’t think it’s simply because LinkedIn grew or everyone wants to become an influencer. I think it reflects a deeper change in where we place our trust. In this episode, I explore why the strongest personal brands aren’t built through logos, taglines or perfectly optimised content. They’re built by making your thinking visible, expressing a real point of view and giving people the chance to understand your judgment over time.