Employer Branding Is Not Recruitment Marketing Anymore | Jess Mattewman

Podcast: Happy at Work | Coding Happiness into the AI Workplace · Tatiana Koval; Tony Koval | Why the Future of AI workplace is Human Happiness

Opublikowano: 2026-09-29

Employer branding is no longer just recruitment marketing - it is the difference between attracting people who fit and losing them after the first few months. Jess Matthewman, employer brand, people engagement, and culture transformation specialist with a marketing background, reveals how to build an employer brand that is authentic, holistic, and actually helps people want to stay.Why the old “best place to work” playbook is no longer enough? Jess shares practical advice on aligning employer brand with corporate brand, avoiding copy-paste EVP language, and using data from engagement surveys, website behavior, and alumni feedback to prove what is a...