EP 030. From Her Kitchen to $173 Million | Erica Groussman on Building TRUBAR With No Advertising, Landing 32,000 Doors, and Choosing the Right Buyer Over the Biggest Check

Podcast: STACKED: Money, Investing & Business for Women | The Brickell Babes · Emily Dempsey

Opublikowano: 2026-09-29

Welcome back to STACKED, the show about becoming your own best asset. Today Emily sits down with Erica Groussman, the Founder and CEO of TRUBAR, who started a better-for-you protein bar brand on her own kitchen counter in 2019 and sold it for $173 million in early 2026. Erica Groussman was a busy mom of two who grew frustrated with protein bars that tasted bad or were packed with ingredients she didn't want to eat. After a disappointing experience at Disneyland, she decided to create her own. Working with a food scientist, she developed TRUBAR's original vegan, gluten-free, and soy-free...