Do What The Others Won't. It's Why This Brand Works.

Podcast: Taste Radio · BevNET Inc.

Opublikowano: 2026-09-29

How do you repair an industry that's steadily lost relevance with younger consumers? If you're the founders of Wonderwerk, you go where they live and breathe – and throw a party. Founded in 2017 by longtime friends Issamu Kamide and Andrew Lardy, Wonderwerk was built around a simple idea: make wine that speaks to how millennial and Gen Z consumers actually drink. Now, following a national relaunch and with a growing portfolio of flavor-forward natural wines, Issamu joins us to share how Wonderwerk has challenged category conventions, used culture and community to build the brand, and turned consumer behavior in...