The Price And The Phone Line

Podcast: YPO Technology Network AI Brief · Stephen Forte

Opublikowano: 2026-09-30

Reuters reported on 29 September that McDonald's runs a pricing engine that analyzes millions of daily transactions across nearly 14,000 restaurants and generates what the company calls "the optimal price" for each item at each location, using among other things an estimate of how much local customers are willing to pay. Two company-run stores in Fresno, two miles apart, sell the Big Mac at $5.69 and $6.89. Five franchisees described pressure to follow the recommendations, a June document shows deviations are tracked, and the portal warns owners they "may be competitors." McDonald's calls it "a tool, not a mandate." The same...