How a few local meetups spawned an entire B2B media company

Podcast: The Business of Content with Simon Owens · Simon Owens

Opublikowano: 2026-09-30

My newsletter: https://simonowens.substack.com/ Startup CPG didn't begin as a media company. It started with Daniel Scharff inviting a few people from the consumer packaged goods industry to meet up at a bar in San Francisco. But those informal gatherings eventually grew into something much larger: a 40,000-member Slack community, dozens of in-person events, a podcast, webinars, newsletters, social channels, and an awards program for emerging brands. Along the way, Scharff realized he had effectively backed into building a media company — one whose audience consists of the founders, investors, retailers, and service providers pow...