Executive Briefing: Thursday 1 October

Podcast: Pure Intel Executive Briefing · Business Intel

Opublikowano: 2026-09-30

Executive summary The marketing landscape is rapidly adapting to AI, with service providers redefining their value proposition as clients bring more work in-house, while marketers significantly increase AI usage for content creation. Concurrently, new research offers specific insights into social media engagement, and small retailers are reminded of the untapped potential in existing POS data for loyalty programs. AI reshapes agency value and client relationships Generative AI is fundamentally changing the economics of outsourcing, allowing clients to perform high-level knowledge work internally and reduce reliance on external service providers...