How Market Research Tricks Leaders into Making The Wrong Decisions

Podcast: Fit Happens: Why CEOs and Leaders Succeed or Fail · Jason Baumgarten

Opublikowano: 2026-10-01

Jon Cohen spent decades calling elections before founding an AI company built to fix his own industry. I sat down with Jon Cohen, founder and CEO of TrueDot.ai, who spent his career running polling at ABC News, the Washington Post, and Pew before becoming chief research officer at SurveyMonkey. We talk about why he never let himself get promoted out of the actual work, what it felt like calling presidential elections on deadline, and why he thinks executive fit depends on leaders getting real data instead of numbers designed to look good. Jon walks...