Jatin Sharma, Biospringer by Lesaffre | Beyond the Protein Claim: Taste, Nutrition & Innovation

Podcast: Protein Production Technology Podcast · FPG Media

Opublikowano: 2026-10-01

Protein is becoming part of everyday food and drink, extending far beyond traditional sports nutrition. But as high-protein products enter more categories, manufacturers face a bigger challenge: delivering meaningful nutrition without compromising taste, texture, functionality, or affordability. In this episode of the Protein Production Technology International Podcast, Jatin Sharma, Global Head of Strategic Marketing at Biospringer by Lesaffre, explores how the protein market is evolving and what it takes to create products that consumers genuinely want to buy again. Jatin discusses the shift from simply adding more grams of protein to understanding protein quality, digestibility...