Is sleepmaxxing actually helpful?

Podcast: What in the World · BBC World Service

Opublikowano: 2026-10-01

Researching ways to improve your sleep has been popular for years but now it’s evolved and there’s a whole new genre of social media content called ‘Sleepmaxxing’. It shows ways you can build your perfect night’s sleep, by taking magnesium supplements, using black-out curtains or white noise machines. Experts say the popularity has boomed thanks to the accessibility of smart watches which give users sleep scores. We hear from Ollie, who tracks his sleep and is aiming for the perfect score. BBC reporter Ashitha Nagesh who’s been reporting on the trend, tells us why some exp...