Executive Briefing: Friday 2 October

Podcast: Pure Intel Executive Briefing · Business Intel

Opublikowano: 2026-10-01

Executive summary: Meta's recent verification update caused unexpected ad account restrictions for Australian brands, delaying crucial campaigns. Concurrently, Google's ongoing spam update continues to impact search rankings, while Netflix's CEO acknowledged slowing growth, prompting a strategic shift towards live content. This comes as WPP signals a return to growth, rejoining the FTSE 100. Meta's ad verification update disrupts Australian campaigns Meta's expanded advertiser verification efforts have unexpectedly restricted some Australian ad accounts, leading to delays for time-sensitive launches. While Meta aims for verified advertisers to represent 90% of its advertising revenue by late 2026, agencies report...