Marketing in Motion: How Community Is Changing Brand Partnerships with Strava's Jennifer Starr

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-10-01

In this episode of Life in Digital, host Daniel Bolter is joined by Jen Starr, Director of North America at Strava for Business, to explore how brands can build meaningful connections through community. Drawing on her experience across BuzzFeed, Nextdoor and Strava, Jen shares how her approach to community has evolved and what makes Strava’s active audience such a unique opportunity for advertisers. The conversation explores how Strava is opening up new opportunities for brand partnerships, from creating campaigns that resonate with its community to turning everyday movement into meaningful engagement. Jen shares what makes a su...