The Five-Legged Stool of B2B eCommerce with Ethan Giffin of The B2B eCommerce Agency

Podcast: Talk Commerce · Brent W. Peterson

Opublikowano: 2026-10-02

Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and Ethan Giffin waited about four hours for his turn at the table. He runs The B2B eCommerce Agency, formerly Groove Commerce, and the rebrand describes a change that happened to the business before it happened to the name. We cover how the agency got pulled into manufacturing and distribution, the complicated situations behind his book Closing the Digital Revenue Gap, why the buyer entering the workforce now expects Amazon, Uber and Starbucks in a pocket, what he...