Blueberry Convention Keynote: Growing the Category and Creating a Home for Every Berry

Podcast: The Business of Blueberries · U.S. Highbush Blueberry Council

Opublikowano: 2026-10-02

In this special episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), delivers a keynote on why industry progress comes from people working together, and shares USHBC’s role in growing the entire blueberry category. Cronquist outlines the need to balance a 148% supply increase over 15 years with demand growth through health research, advertising, data and market development, emphasizing “a home for every berry” across fresh and frozen, and new usage occasions. “ Progress happens when people choose to build something together. All of you a...