Why More Flows, More Filters, and More Logic Is Actually Killing Your Klaviyo Revenue

Podcast: Brand Building Podcast · Mark Milutin

Opublikowano: 2026-10-03

The most sophisticated Klaviyo account we've audited recently was also one of the leakiest. Not because they weren't doing enough. Because they were doing too much. Flows everywhere. Filters everywhere. Exclusions everywhere. Years of logic stacked on top of more logic — and nobody willing to delete anything because nobody wants to be the person that breaks the account. We found 46 things that needed attention. Most of the fixes were subtraction, not addition. In this episode of the Brand Building Podcast, I'm breaking down the spag...