Walmart Bets on Mood Drinks, Perelel Hits $100M

Podcast: The Health Marketing Daily · Marco & Klara

Opublikowano: 2026-10-04

Walmart just gave functional mood drinks permanent shelf space — a retail signal every supplement and beverage brand needs to act on. Plus: Perelel Health hits $100M and a glucosamine finding that will have joint supplement brands on crisis comms watch. In this episode: A phase 2 clinical trial found daily Vitamin C supplementation was associated with lower mortality in patients with precancerous or low-risk blood cancers, giving science-led brands credible new evidence beyond immune health positioning. A large health-records analysis found glucosamine users had a 25% higher likelihood of progressing from mild cognitive impairment to full Alzheimer's dementia — an o...