AI and Growth in Regulated Markets

Podcast: App Marketing by App Masters · Steve Young

Opublikowano: 2026-10-03

What happens to the growth playbook when your market puts real limits on targeting, claims, and data use? We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and is now co-founder and CEO of SurpassMD, a metabolic health company. He joins Steve Young to discuss how to build effective performance marketing in regulated industries, drawing on five years in fintech and his current experience in healthcare. They'll get practical about campaign strategy, privacy-conscious measurement, segmentation, and retention. They'll also explore why the outcome that matters in healthcare...