Google Gemini Tracks Traffic, DoorDash Automates B2B Orders

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-10-05

Google Gemini just made AI traffic measurable for the first time — a quiet change with big implications for ecommerce analytics. Plus DoorDash bets on AI-driven B2B ordering and Søstrene Grene proves physical retail still scales. In this episode: Google Gemini has begun appending UTM parameters to referral links, letting ecommerce teams isolate and measure AI-driven traffic in their analytics platforms for the first time. DoorDash announced agentic ordering for corporate and office customers at its Dash Forward event, enabling AI agents to place recurring orders automatically without human input. Danish home goods retailer Søstre...