Reviving Heritage: The Evolution of Wilsons Pet Food with Craig Wallace

Podcast: Pet Business Disruptors · Clayton Payne

Opublikowano: 2026-10-04

In this episode, Clayton sits down with Craig Wallace, Managing Director of Wilsons Pet Food, to explore the journey of reviving a historic Scottish pet food brand and navigating the modern pet nutrition landscape. Craig shares his transition from human food manufacturing into pet food, detailing how Wilsons evolved from traditional mixers and cold-pressed lines to dropping raw production entirely in favor of shelf-stable, fresh-cooked meals. KEY TAKEAWAYS Reviving a Legacy Brand: Wilsons of Dundee, historically one of Scotland's largest pet food companies, avoided closure and shifted from producing traditional 1980s-style mixers to making innovative f...