Turning Customer Pain Into Strategic Marketing with Cindy Zhou, CMO at Imprivata

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-10-05

Cindy Zhou is the Chief Marketing Officer of Imprivata, the simple and secure access management platform used by roughly 90% of U.S. hospitals. Before Imprivata, Cindy built her CMO track record at KnowBe4, LogRhythm, and in senior marketing roles at IBM and Verizon, making this her fourth cybersecurity company as a marketing leader. Cindy chats with Jon Miller and Sydney Sloan about her new role to unpack how she built her 30-60-100-day plan, why she believes CMOs need to operate as business executives first, and why she has already told her team...