The Human Strategy Premium: Why Raw AI Generated Marketing Fails Business ROI

Podcast: CanadianSME Small Business Podcast · SK Uddin

Opublikowano: 2026-10-05

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. AI is changing marketing forever, but better technology does not replace better thinking. Today, we explore how businesses can combine artificial intelligence, human expertise, and strategic creativity to build stronger brands. Joining us is Robert Burko, CEO at Elite Digital. With over 20 years of digital marketing leadership, Robert has built a leading agency serving global brands and developed AI-powered solutions that help businesses make smarter marketing decisions. Key Highlights AI Beyond Prompts: Understanding the difference between accessing AI and using it effectively.Trustworthy...