How to Use a Book to Win High-Trust Deals ft. Adam Witty

Podcast: The Best Ever CRE Show · Joe Fairless

Opublikowano: 2026-10-05

Richard and Adam unpack the counterintuitive reason so many entrepreneurs fail: they’re great at addition and terrible at subtraction. Most founders and fund managers treat a book like a trophy. Adam Witty argues it should work like a weapon. If you’re a GP, coach, consultant, or operator who needs credibility to raise capital, win trust, and open bigger doors, this conversation shows why the right book can become your strongest stealth sales tool. Adam Witty CEO of Advantage | The Authority Company Based in: Charleston, South Carolina Where to f...