713: (Solo) The Black Friday Profit Trap and How to Avoid It This Year

Podcast: The Foundr Podcast with Nathan Chan · Foundr Media

Opublikowano: 2026-10-05

We are all gearing up for Black Friday Cyber Monday, and if you have not started planning yet, you need to. Here is a story that will stop you in your tracks: a founder in our community did $1 million over Black Friday Cyber Monday a few years ago and barely broke even. Not an exaggeration. A million dollars in revenue and almost nothing to show for it. Here is the trap: you have a massive sales month and it looks incredible, but nobody models what that revenue actually cost. Peak November ad prices, your deepest discount of...