EP552: David Priemer - Sell the human, not the data: Why clients still need you in an AI world

Podcast: The Successful Bookkeeper Podcast · Michael Palmer

Opublikowano: 2026-10-06

See what the team at The Successful Bookkeeper has on right now → If you've ever worried that AI will make bookkeepers obsolete, this episode is the antidote. David Priemer, founder of Cerebral Selling and a scientist-turned-sales expert, makes a compelling case that the human experience of working with a trusted professional is the product — and no app can replicate it. Michael Palmer and David dig into how bookkeepers can identify what clients truly value, tell better stories, and attract new business without feeling like a salesperson. Chapters [00:00] Guest intro and origin story[03:42] From research scie...