Email Engagement Is the Signal AI Shopping Agents Will Weigh with Ose Amiegheme of Intuit Mailchimp

Podcast: Talk Commerce · Brent W. Peterson

Opublikowano: 2026-10-06

Ose Amiegheme leads email product at Intuit Mailchimp. Before Mailchimp he worked on Adobe Express and spent time at TikTok, and he describes himself as a product manager who is a creative at heart. Brent and Ose talk about why email keeps outliving the predictions of its death, what Ose sees in Mailchimp's numbers when merchants invest in owned channels (he says those merchants get 10 to 20% more ROI), and how predictive models build segments around who is likely to buy and who responds to a discount. They get into how agents will weigh a brand's engagement with...