Startup Growth in the AI Era: Why Talking to Real Customers Beats Every Shortcut | Jason Shafton

Podcast: KAJ Business & Money LIVE · Khudania Ajay

Opublikowano: 2026-10-06

AI can now handle much of the repetitive work around growth, but it cannot replace understanding who your customer is or why they should care. Jason Shafton, who has led growth and marketing at Google, Headspace and other technology companies and now runs the growth consultancy Winston Francois, argues that the fundamentals have not changed: know what you are selling, know who is buying, and talk to real users before you scale. He explains why AI-wrapper startups are hard to defend, how to prioritize growth experiments with the RICE framework, and why brand still matters, using Tesla and Airbnb as...