The Pricing Challenge

Podcast: Pivot: SHIFT Ahead Mastermind · James Shaw

Opublikowano: 2026-10-06

"Sellers re-buy their own home every day, and lose big in the process." James Shaw stays on the number one issue in the market right now, pricing, and pulls a line from Shift pages 148-149 that every agent should have ready for their next listing appointment: when a seller rejects an offer, they're buying their house back at that price. Agents get honest about taking ego out of the conversation, setting expectations at the listing consultation so the price talk later isn't a surprise, and why you should never be the first to say no to an offer. If...