AI Search Rewards the Boring Work. Ecommerce SEO, Collection Pages and AEO with StudioHawk | #670

Podcast: Add To Cart: Australia’s eCommerce Show · Nathan Bush

Opublikowano: 2026-10-06

They found 30+ new collection pages hiding in their own product data. Charbel Raffoul from StudioHawk and Luke Rainsbury from Cooper & Co. turned an SEO and AI-search program into +125% organic revenue and more than 10x AI-referred sessions. This one gets properly nerdy on how search actually works now. In this episode: Collection pages - the biggest, most-missed SEO win, and what a good one looks like nowDigital PR - how a first-home-buyer suburbs study built brand authority and AI visibilityThe AI shopper...