Executive Briefing: Wednesday 7 October

Podcast: Pure Intel Executive Briefing · Business Intel

Opublikowano: 2026-10-06

The media landscape is undergoing significant consolidation with a major merger, while regional broadcasters face viability challenges. Marketers must adjust to earlier holiday shopping patterns amidst tighter consumer budgets. Australian ad spend saw a slight dip in August, though year-to-date figures remain positive, with outdoor and pure play video leading growth. Meanwhile, AI is increasingly disrupting search visibility and demanding new measurement strategies for e-commerce platforms. Major media landscape reshuffle The global media industry is witnessing significant consolidation, with Paramount completing a $110 billion takeover of Warner Bros. Discovery, forming a new entity called...