The Pain of Creating Resources as a Business Coach

Podcast: Business Coaching Success · BJ O'Neal

Opublikowano: 2026-10-06

Most coaches think building their own tools and resources is the smart way to launch a coaching practice. For most, it quietly becomes the most expensive detour they'll ever take. Years ago, my wife took the kids to her mom's for the weekend so I could finally finish a course I'd been talking about forever. I poured 60 hours into it on my back patio. The content was solid. Hardly anybody bought. In this episode, I share what went wrong with that course and why most coaches shouldn't build their own tools from scratch. We also...