Nike needs India’s sneaker heads. But do they need Nike?

Podcast: Daybreak · The Ken

Opublikowano: 2026-10-06

When the NBA complained about Micheal Jordan's black and red shoes, Nike turned the complaint into an ad, and sneakers ended up becoming a symbol of style and rebellion. In India, sneaker culture took longer to arrive. But last year, more than 200 people lined up outside a store in Bangalore for a limited edition shoe from Comet, a homegrown brand. And Nike could use that kind of enthusiasm right now. Its revenue fell 4% last quarter, and its losing ground in China, a major market, to local players. Which is why, its new Bangalore campus sounded...