Opella Raids FMCG Playbook, Giant Co. Redesigns for GLP-1 Users

Podcast: The Health Marketing Daily · Marco & Klara

Opublikowano: 2026-10-07

Opella is tearing up pharma-style media strategy and replacing it with FMCG brand-building — and The Giant Company is redesigning its stores around GLP-1 drug users. If you sell supplements or functional food, both moves are a direct signal for where your category is heading. In this episode: Opella, the consumer health company behind Dulcolax and Allegra, is rebuilding its media strategy around FMCG brand-building principles — investing in social, creator partnerships, and culturally driven campaigns rather than traditional pharma-style clinical advertising. A new study found that sleeping near Hinoki root essential oil — derived from a Japanese cypress tree —...