AI Has Not Solved the Old B2B eCommerce Problems with Aaron Sheehan of OroCommerce

Podcast: Talk Commerce · Brent W. Peterson

Opublikowano: 2026-10-07

Isaac Morey sat down with Aaron Sheehan at Shoptalk Fall in Nashville. Aaron is the VP of Strategy and Partnerships at OroCommerce, an e-commerce platform made for manufacturers and distributors. The conversation covers the complexity that comes with B2B sales, what is different about Shoptalk this year with a new B2B focus, why Aaron says AI has solved few problems for B2B companies whose challenges are the same ones they have had for 20 years, why the fax machine is not dead, why B2B companies point AI at their own paperwork and workflows and...