This Breathing App Sold to Peloton for $2M

Podcast: App Marketing by App Masters · Steve Young

Opublikowano: 2026-10-06

Get 50% off ScreenDesign: https://screensdesign.com/?ref=appmasters What if staying niche is actually the path to a $2M+ acquisition? In this video, Steve P. Young breaks down how Breathwrk, a niche breathing-exercises app, was acquired by Peloton for $2.2 million, and why app founders shouldn’t be afraid to start small and focused. We’ll look at how Breathwrk built its product around a specific use case, ranked for keywords like “breath work” and “breathing exercises,” and used engaging onboarding, animations, personalization, and a paywall to turn users into customers. Steve also...