UK Retail Media Hits £2bn, Amazon Owns 63% of Germany

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-10-08

UK retail media just hit £2bn in a single half-year. Amazon controls nearly two-thirds of Germany's online retail. And Prime Day is quietly getting upper-funnel Amazon ad spend past CFO scrutiny. Three structural shifts every ecommerce brand needs to act on. In this episode: UK online retail media grew 32% year-on-year in H1 2026 to reach £2bn, outpacing social, search, and programmatic display to become the fastest-growing digital ad category in the country. Amazon holds a 63% share of Germany's online retail market — Europe's largest economy — meaning brands entering DACH must treat Amazon as mandatory infrastructure, not an optional channe...