What Shared Intelligence Really Fixes in Enterprise AI - with John McMullan of Observe.ai

Podcast: The AI in Business Podcast · Daniel Faggella

Opublikowano: 2026-10-08

Enterprise CX teams have poured budget into AI, yet many still can't show measurable returns — frontline staff double-check the tools, and each new bot becomes another disconnected silo. ​ In this episode, John McMullan, Head of Product Marketing and Strategy at Observe.AI, joins host Yolandi de Weerdt to examine why AI adopted without operational discipline falls short, and how a shared interaction intelligence layer can carry context across AI agents, core systems, and human handoffs. ​ McMullan outlines the practical shifts: putting frontline experts, analysts, and engineers on the build team, starting with one small workflow and learning from early failures, testin...