Poppi Goes Multi-Functional, Vitamin D Safety Signal Hits

Podcast: The Health Marketing Daily · Marco & Klara

Opublikowano: 2026-10-09

PepsiCo is turning Poppi into a full functional platform with Lift and Chill lines — and a new vitamin D safety signal is putting formulation teams on alert. Two stories supplement and functional food brands cannot afford to miss. In this episode: New research warns that a widely used molecular form of vitamin D may carry an unexpected negative effect, creating a formulation credibility moment for supplement brands whose EFSA-authorised claims have never required form transparency. PepsiCo is launching two new Poppi lines — Lift targeting energy and Chill targeting relaxation — transforming the prebiotic gut health brand into a mult...