Business Blooper: From a Leaking Pipe to a Drumming Gorilla

Podcast: bsnsHistory · bsnsBasics

Opublikowano: 2026-10-09

Some recoveries don't look anything like the crisis that caused them. In early 2006, a leaking pipe at Cadbury's Marlbrook plant in Herefordshire, England, allowed a rare strain of salmonella into the company's chocolate production, sickening 37 people and forcing a recall of over a million bars. UK sales fell as much as 14 percent in the weeks that followed, and the recall cost the company roughly £20 million. Facing a genuine crisis of consumer trust, Cadbury's marketing team took an unconventional risk: an ad featuring a gorilla drumming along to Phil Collins' "In the Air Tonight," which premiered during the B...