#102 - Bo Royal on the Systems That Make Paid Ads Work

Podcast: Sharp Strategies Sweet Success · Tifiny Swedensky

Opublikowano: 2026-10-09

Law firms love to ask the budget question first: How much do we need to spend on PPC to make it work? But that is rarely the first question a firm should answer. The better question is: Can your firm turn paid traffic into signed cases, and can you prove where those cases came from? In this episode of Sharp Strategies, Sweet Success, I talk with Bo Royal, CEO of Pareto Legal and a former in-house law firm CMO, about why paid advertising problems are so often operations problems wearing a marketing hat.<...