Executive Briefing: Saturday 10 October

Podcast: Pure Intel Executive Briefing · Business Intel

Opublikowano: 2026-10-09

Executive summary Global advertising spend is set to climb significantly in 2026, yet marketers face substantial waste in programmatic channels. Artificial intelligence is rapidly redefining competitive landscapes in retail search, while major agency groups are realigning leadership and strategies for the evolving media environment. These shifts highlight a critical need for smarter investment and proactive intelligence across all marketing functions. Marketers waste billions on Made-for-Advertising sites Advertisers wasted an estimated $13 billion on Made-for-Advertising (MFA) sites in 2023 alone, according to the Association of National Advertisers. These sites, designed solely to siphon...