Rituals Commits €20M to Youth Mental Health, GLiTCH Hides Its Protein

Podcast: The Health Marketing Daily · Marco & Klara

Opublikowano: 2026-10-10

Rituals just made one of Europe's largest brand-led mental health commitments — and GLiTCH is quietly smuggling protein into candy. Here's what both moves mean for wellness marketers. In this episode: Rituals will invest €20 million in youth mental wellbeing programmes between 2026 and 2028 through its '10% Profit for Impact' initiative, marking one of the largest brand-led mental health commitments from a European wellness company to date. Publicis Health argues health marketing is structurally shifting from awareness broadcasting to consumer navigation, urging brands to rebuild content, CRM, and retail touchpoints as decision-support tools rather than claim-making channels. Functional candy bran...