Stop Training Your Customers to Wait for a Sale — The Offer Ladder Explained

Podcast: Brand Building Podcast · Mark Milutin

Opublikowano: 2026-10-10

f your customers can predict your next sale before you announce it, you’ve got a problem. Most brands default to percent off because it’s easy — but flat discounts do nothing to change buying behavior. They just make the thing customers already wanted cheaper. In this episode, I break down the offer ladder Bread Loaf uses with clients: why BOGOs and bundles outperform percent off, how to build hot campaigns so you’re never starting from a blank doc when revenue dips, what run rate is and how to use it, and how to properly...