Meta Launches AI Ad Tools, DHL Buys Into Eastern Europe

Podcast: The Digital Commerce Daily · Marco & Klara

Opublikowano: 2026-10-11

Meta just handed performance marketers a new AI-driven playbook heading into Q4 — and DHL is quietly buying up Eastern Europe's delivery infrastructure. Here's what both moves mean for your business. In this episode: Meta announced a suite of AI-powered advertising tools at Advertising Week New York, automating creative selection, audience targeting and bid optimisation — putting pressure on brands to decide how much control to cede heading into peak Q4 spend. Sweden's ecommerce market grew 8% year-on-year in Q2 2026 across all online retail sectors, bucking a trend of flat or declining sales seen in several other European markets duri...