Dr. Max Tests Vitamin D Free, Rituals Bets €20M on Youth Mental Health

Podcast: The Health Marketing Daily · Marco & Klara

Opublikowano: 2026-10-11

Dr. Max is turning pharmacy visits into supplement consultations, Rituals is rewriting what a wellness brand owes its consumers, and new vitamin D research could force a reformulation conversation across Europe. In this episode: New research warns that different forms of vitamin D supplementation produce meaningfully different outcomes in the body, directly challenging the 'vitamin D is vitamin D' narrative that underpins much of Europe's mass-market supplement marketing. Dr. Max pharmacies in Italy are offering free in-store vitamin D testing framed around menopause health awareness, using clinical diagnostics as a footfall and supplement conversion tool. Dutch...