The Friendship Index. How Daily Blooms Turns One Order Into Three | #672

Podcast: Add To Cart: Australia’s eCommerce Show · Nathan Bush

Opublikowano: 2026-10-11

Courtney Ray built Daily Blooms so she'd never need a flower shop. Now she's opening one. Eight years in finance showed her the problem with florists. High rent and a shop full of stock that dies in days. So in 2014 she sold one bouquet a day online and stopped when it sold out. More than a million customers later, Daily Blooms is opening a store in Fitzroy. In Add To Cart episode #672, Courtney explains why it sits in the marketing budget. Today, we're discussing: The working capital problem behind the one-bouquet-a-day...